DESIGN PROPOSAL FOR THE NEW IMAGE OF THE “MARYPAZ” STORE
“Catwalking” The proposal for the new image of the MARYPAZ store reflects the traditional values of the brand and proposes an attractive design for the modern and determined woman who seeks a new experience when shopping. The main idea is to stimulate sensations and emotion, but remaining coherent with the corporate image of an already consolidated brand. An efficient and functional distribution is achieved where there is a large display space, and at the same time allowing the customer to feel comfortable trying on their shoes while interacting with the store. The location and design of the different components create a clean and modern image upon entry, since the central display does not interrupt the view and allows the entire interior to be seen from any point of the store. The entrance to the warehouse is hidden by the central mirror, and the chosen furniture is used to store the shoes, thus making the most of each space. In short, the new design of the MARYPAZ stores guarantees a defined and unified brand style based on the values of modernity, comfort, quality and beauty that the modern women will fall in love with.
|RUTH BUJÁN VARELA I JUAN A. GOÑI URIARTE
|Nacho Álvarez-Ossorio Beatriz Sánchez Sepúlveda