{"id":22588,"date":"2011-01-03T13:33:51","date_gmt":"2011-01-03T11:33:51","guid":{"rendered":"https:\/\/www.klicarquitectos.com\/la-creatividad-es-una-capacidad-fundamental-para-sobrevivir-sobre-todo-en-los-negocios\/"},"modified":"2026-09-11T05:15:51","modified_gmt":"2026-09-11T03:15:51","slug":"la-creatividad-es-una-capacidad-fundamental-para-sobrevivir-sobre-todo-en-los-negocios","status":"publish","type":"post","link":"https:\/\/www.klicarquitectos.com\/fr\/la-creatividad-es-una-capacidad-fundamental-para-sobrevivir-sobre-todo-en-los-negocios\/","title":{"rendered":"La cr\u00e9ativit\u00e9 est une capacit\u00e9 fondamentale pour survivre, surtout dans les affaires."},"content":{"rendered":"<p style=\"text-align: left;\"><em>En raison de la saturation publicitaire que nous supportons chaque jour, les entreprises doivent briser les sch\u00e9mas et surprendre leur cible pour se d\u00e9marquer de la concurrence et se positionner.<\/em><\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">Il est curieux que l&rsquo;une des professions les plus cr\u00e9atives par excellence, l&rsquo;architecture, ne transpose pas cette cr\u00e9ativit\u00e9 dans le domaine publicitaire. Les ann\u00e9es de prosp\u00e9rit\u00e9 qu&rsquo;a travers\u00e9es le secteur immobilier en Espagne ont fait \u00ab se rel\u00e2cher \u00bb les efforts des professionnels de ce secteur en mati\u00e8re de publicit\u00e9 et de marketing, car il n&rsquo;\u00e9tait pas n\u00e9cessaire de trop d&rsquo;efforts pour obtenir de nouveaux clients, et la situation actuelle, en outre, a fait consid\u00e9rablement r\u00e9duire ces budgets dans les entreprises.<\/p>\n<p>Klicstudio, cependant, a une vision r\u00e9novatrice. \u00ab <em>En p\u00e9riode de crise, il faut aiguiser l&rsquo;ing\u00e9niosit\u00e9 et investir davantage dans la publicit\u00e9. En r\u00e8gle g\u00e9n\u00e9rale, les architectes ou les cabinets d&rsquo;architecture ne font pas de publicit\u00e9 ou, s&rsquo;ils en font, elle est dirig\u00e9e vers d&rsquo;autres architectes ! Il s&rsquo;agit de sortir dans la rue et de chercher des clients, ou au moins de se faire conna\u00eetre, de dire : Nous sommes l\u00e0 ! Nous pouvons vous aider ! Et si en plus nous pouvons le faire de mani\u00e8re originale et amusante, c&rsquo;est encore mieux<\/em> \u00bb, commente Go\u00f1i, fondateur de Klicstudio.<\/p>\n<p>C&rsquo;est pourquoi le cabinet a opt\u00e9 pour une campagne de \u00ab marketing de gu\u00e9rilla \u00bb, caract\u00e9ris\u00e9e par le faible co\u00fbt, la cr\u00e9ativit\u00e9, l&rsquo;utilisation de la psychologie et la surprise des usagers dans leurs habitudes quotidiennes. \u00ab <em>Nous cherchions quelque chose d&rsquo;impactant, qui attire l&rsquo;attention, qui ne soit pas habituel, du moins dans notre secteur, et qui soit \u00e0 la port\u00e9e de tous<\/em> \u00bb, expliquait \u00e0 nouveau Go\u00f1i.<\/p>\n<p>Les consommateurs sont de plus en plus immunis\u00e9s contre les messages publicitaires, surtout traditionnels, c&rsquo;est pourquoi il faut orienter les ressources et consacrer un effort suppl\u00e9mentaire \u00e0 l&rsquo;innovation et \u00e0 la cr\u00e9ativit\u00e9.<\/p>\n<p>M\u00e1laga est encore vierge en ce qui concerne ce type d&rsquo;actions. Esp\u00e9rons que ce soit le premier pas vers une innovation en communication dans la ville avec laquelle, en plus, nous nous amusions un peu !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En raison de la saturation publicitaire que nous supportons chaque jour, les entreprises doivent briser les sch\u00e9mas et surprendre leur cible pour se d\u00e9marquer de la concurrence et se positionner. Il est curieux que l&rsquo;une des professions les plus cr\u00e9atives par excellence, l&rsquo;architecture, ne transpose pas cette cr\u00e9ativit\u00e9 dans le domaine publicitaire. Les ann\u00e9es de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116,146],"tags":[],"class_list":["post-22588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-innovacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cr\u00e9ativit\u00e9 dans les affaires, capacit\u00e9 fondamentale | Klic Arquitectos<\/title>\n<meta name=\"description\" content=\"La cr\u00e9ativit\u00e9 dans les affaires est fondamentale pour survivre, aussi dans l&#039;architecture pour surprendre sa cible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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